A study conducted by IRIS Knowledge Foundation, Mumbai has thrown up an interesting finding that nearly 28% seats in the Loksabha can be significantly influenced by the social media like Facebook. The study has listed 150 constituencies where there would be a “Significant Impact”.
In these contituencies the number of Facebook users was higher than the victory margin in the previous election or were more than 10% of the voters. The survey has identified 160 such constituencies out of 543 constituencies in total.
Additionally, 67 constituencies have more than 5% of voters as Facebook users have been identified as contituencies where the Facebook users can have moderate impact on the elections.
In Karnataka which is going to polls on May 5th, the study has identified that in nearly 43% of the seats, Facebook users could have an influence on the outcome.
More on this is available at : http://www.aifon.org.in/wp/?p=105
The full report is available here: http://www.esocialsciences.org/Articles/showArticle.aspx?acat=Recent+Articles&aid=5308
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