Search Results for: PDPA

One of the industries which is directly under threat of survival after DPDPA is the “Digital marketing industry”. Marketing requires understanding the consumer’s buying behaviour and creating a communication that convinces the prospective customer that a given product or service … Continue reading →

India has been discussing the Data Protection Law for last several years and finally arrived at the DPDPA 2023. The act has been notified with Presidential approval but the notification of an effective date and some rules are pending. We … Continue reading →

India that is Bharath is waiting for the elections to be over and for Mr Modi to come back with a thumping majority. The DPDPA 2023 which was notified with presidential assent needs to be activated within the 100 days … Continue reading →

Five most frequent queries we receive in the market from companies today are 1. Is DPDPA 2023 is effective today or should we wait for the notification? 2. Should I start my compliance program today or wait till the rules … Continue reading →

Naavi as part of his career development had been in the advertising industry for around 11 years and has closely participated in the activities of a full service advertising industry which creates brands, builds brands, understands consumer behaviour with research, … Continue reading →

Naavi The applicability of DPDPA 2023 to what can be called “Business Contact Address” is a much debated issue in Privacy circles. DPDPA 2023 is applicable to “Personal data” and there are many obligations associated with the collection and use … Continue reading →