Facebook and ITA 2008-Need for Practicing Due Dilgence
				Facebook has been under the center of a 
				controversy in India for "Non Compliance of ITA 2008". It is 
				reported that due to a security failure several thousands of 
				Facebook users received a spam content which was then used to 
				compromise the respective accounts of the user. Consequently 
				links were reportedly posted which introduced a "Trojan" . It is 
				reported further that the trojan stole some photographs posted 
				on the facebook profile, morphed it into pornographic pictures.
				
				(See this TOI report)
				Facebook however has denied any serious 
				damage and has stated that it has taken suitable steps to 
				correct the security issue. Commenting on the security lapses 
				frequently arising in Facebook, experts have warned Facebook 
				that legal action can be taken against Facebook for various 
				issues related to ITA 2008.
				Facebook is considered an "Intermediary" 
				under Indian law and is expected to follow "Due Diligence" as 
				per the provisions of the Act. Failure to follow due diligence 
				could make Facebook liable for any offence committed by the 
				users making use of the Facebook platform. An offence for which 
				Facebook Inc is liable will also hoist civil and criminal 
				liability on any Facebook employee who is in charge of the 
				operations as well as on its CEO.
				Facebook has consciously hid its presence in 
				India and though they have an office in Hyderabad, the contact 
				details are not available. Though this office may be a 
				development office, it is the representative of Facebook Inc in 
				India and is legally answerable to the Indian judicial system on 
				behalf of Facebook Inc. Hence civil and criminal action arising 
				out of ITA 2008 can be launched against Facebook officials 
				working in India. Alternatively as USA did in the case of Dmitry 
				Sklyrov, Indian law enforcement may catch a Facebook official 
				travelling into India. Additionally, Indian Government may also 
				block Facebook from India as a means of forcing compliance by 
				Facebook. 
				It is therefore essential that Facebook needs 
				to establish an ITA 2008 compliance regime for its services 
				offered in India. The recent mass hacking of Facebook provides 
				sufficient ground for the Indian Government to take action on 
				the company if required.
				Naavi had an occasion to personally 
				correspond with Facebook authorities in the recent days 
				(described more fully below) and it appeared that Facebook has 
				not fully appreciated its responsibilities under ITA 2008. 
				Hopefully better counsel would prevail in the coming days.
				Identity Issues
				Recently another interesting dispute came up 
				regarding the facebook account of the writer Salman Rushdie.
				
				(See this article) It is stated  that Facebook 
				deactiviated the genuine account of Salman Rushdie demanding 
				proof of his identity. Mr Rushdie was made to fight for his 
				right to be represented in his own name and eventually was able 
				to convince Facebook that he was the genuine Salman Rushdie.
				Naavi also went through a similar experience 
				in the last two months. One fine day a few months back, Naavi 
				found that he could not register the short ID "Naavi" to be used 
				along with his main facebook account.  When checked it was 
				found that 
				http://www.facebook.com/naavi pointed to a profile of one Ms 
				Navaneetha Rajesh. Naavi then issued a notice to the user 
				through her message space and also served a notice to Facebook 
				under Section 79 of ITA 2008 stating that there is an 
				infringement of a registered trademark ("naavi" is a registered 
				trademark owned by me) by a user of Facebook and this should be 
				corrected. Subsequently Naavi also presented arguments how there 
				could be copyright implications also. Technically I was making 
				the same arguments as what Salman Rushdie was making to claim 
				the right to use the ID which we are entitled to use as per law 
				even on Facebook.
				After a prolonged battle, Facebook finally 
				stated as follows:
				
				
				QUOTE
				
					
					
					Hi Vijayashankar,
					
					
					....
					
					
					.. 
					the username "naavi" appears not to be associated with any 
					content at this time. We understand this to resolve your 
					issue. If as you read this, the username is not available to 
					be requested via our self-service system, it may become 
					available in the future on a first-come, first-served basis, 
					at which point you may request it for your own use.
					
					
					Thank you,
					
					
					Randall
					
					User Operations
					
					Facebook
				
				UNQUOTE
				What the above reply meant was that they had 
				disabled the use of "Naavi" as a short ID. As a result the URL
				
				http://www.facebook.com/naavi" no longer pointed to a 
				profile of any user and returned "The page you requested was not 
				found." message. However the application has not released the 
				name for registration at this point of time.
				While this has addressed the "Trademark 
				Infringement" issue,  it has still not enabled the use of 
				the trademark by me as a natural claimant.
				This issue brought to focus a new 
				responsibility on Facebook regarding how they need to address 
				the C2C disputes arising out of their service.
				Since Facebook is trying to establish a 
				system of "Short IDs", it is to be expected that there will be 
				the same kind of disputes that we find in the domain name area 
				coming up in Facebook. There will be intended and unintended 
				impersonation, infringement of trademark etc and disputes will 
				be raised. ITA 2008 states that there needs to be a "Grievance 
				Officer" to attend to the grievances. 
				Additionally Facebook type of service 
				providers which includes all the social networking sites need to 
				put in place an appropriate dispute resolution mechanism on the 
				lines of ICANNs UDRP process or some thing better.
				One suggested approach is 
				
					a) On receipt of a complaint, the matter 
					has to be brought to the attention of the other user who is 
					alleged to have committed the infringement for his/her 
					counter.
					b) On receipt of the response an 
					"Ombudsman" attached to the service provider may take a call 
					if the dispute can be settled one way or the other or call 
					for further information until he is satisfied. The Ombudsman 
					may first make an attempt to mediate a settlement rather 
					than imposing his decision unless it is forced and the 
					evidence is compelling.
					c) In the event of a failure to mediate, 
					the matter can be referred to an online arbitration system.
				
				The above approach would be an improvement 
				over the current UDRP system where there is a direct escalation 
				of a complaint into an arbitration that is expensive. The 
				registrars of domain names at present donot operate dispute 
				resolution mechanism through mediation which could resolve at 
				least some of the disputes amicably without the hassles of an 
				arbitration.
				I suppose other service providers would take 
				a cue from the above incidents and introduce appropriate dispute 
				resolution mechanism as a part of their service.
				 
				Naavi
				Nov 17, 2011